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Assumptions and Hypotheses

Assumptions

  • Retailers experience enough catalog pain to pay for a shared solution.
  • Supplier data quality is poor enough and inconsistent enough to justify normalization as a standalone product capability.
  • A central taxonomy creates operational value across ecommerce, warehousing, POS, and finance use cases.
  • A minimal API is enough for early integration development.

Hypotheses to validate

  • Medium and smaller retailers will adopt faster than large retailers with existing internal solutions.
  • Suppliers will participate more easily if retailer demand is already established.
  • API access can become a premium feature without hurting base product adoption.
  • The MVP can create enough value before deep attribute normalization is built.